DesktopMedia | Marketing Technology Training and Consulting » analytics http://www.desktopmedia-corp.com serving marketing, advertising, communications, publishing and graphic arts Thu, 25 Aug 2011 03:37:11 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Data http://www.desktopmedia-corp.com/2009/07/data/ http://www.desktopmedia-corp.com/2009/07/data/#comments Sat, 11 Jul 2009 20:26:11 +0000 admin http://www.desktopmedia-corp.com/?p=183 Data: we use data to formulate strategy, we use data to control and measure workflow, we use data to create content, and we use data to measure response. Making sure your data is in good shape, warehoused in industry standard structures, accessible and actionable, should be a common organizational goal. How comfortable are you with integrating your various datapoints with your marketing workflows?

Learn how we’re taking advantage of retail data, customer-buying habits as well as marketing relevant objects to transform Marsh Supermarkets marketing and advertising departments into a publishing machine. Reducing costs, saving time, and bringing costly outsourced services in-house. Creating a win-win-win for all stakeholders. See our whitepaper in the ROI section of our site!

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