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Tag Archive | "analytics"

Tags: analytics, data, response_measurement

Data

Posted on 11 July 2009

Data: we use data to formulate strategy, we use data to control and measure workflow, we use data to create content, and we use data to measure response. Making sure your data is in good shape, warehoused in industry standard structures, accessible and actionable, should be a common organizational goal. How comfortable are you with integrating your various datapoints with your marketing workflows?

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