One of the best ways we can demonstrate return on investment is to profile the results of some of our training courses. The Marketing Technology Training Program does not culminate in a final exam, but a final marketing proposal on behalf of the worker’s respective company. Over 100 marketing professionals have come thru the program so we have a lot of presentations to choose from. We’ll profile a “student’s” project, with their permission, every so often as a demonstration of the value of this incredible training opportunity we call, MTTP.

Each student coming through the Marketing Technology Training Program selects a final project on behalf of their company. The project is a marketing proposal designed to increase sales, reduce costs, or in general, solve a problem. Included in the project is an overall description of the challenge, a requirements draft, research, a solution complete with ROI. The student completes the proposal by delivering a presentation to their classmates and staff.

DesktopMedia will select from a variety of projects to demonstrate the many topics students have chosen from over the last couple of years. First up:

Curtis Billue, Kiwanis International — content management & company intranet
Beth Gastineau, Clarian Healthcare — physician referral portal
Mindi Woolman, Indiana Historic Landmarks Foundation — social media campaign