Nothing has impacted our work with marketing professionals more in the last 24 months than SM. Since many marketing managers are digital immigrants trying adopt these new channels quickly and struggling with load balancing vs. ROI and wondering where the analytics will come from, given its low cost of entry, it remains in high growth territory despite the economic decline. When Facebook’s market value surpasses that of CBS, there can be little doubt this channel or these conversations are having impact and should be factored into your ongoing strategy.
DesktopMedia twitters, almost daily, about marketing technologies and how social media is factoring into the industries we serve as well as its impact on varying business units from sales (huge impact on CRM), to marketing specific, to customer service, to corporate communications, to R&D and more.
While we will selectively discuss SM here at the site, we will constantly point out developments we feel will impact our clients and prospective clients throughout the week via our twitter stream. Therefore find us in the following channels:
- twitter.com/desktopmedia (our most active communication channel)
- youtube.com/desktopmediatraining (posting class videos and public speaking engagements)
- slideshare.net/desktopmedia (presentations, topic specific, for all kinds of industries)
- delicious.com/cindiano (bookmarks of companies, products and ideas that are relevant to marketing technologies)
- linkedin.com/in/cateindiano (founders profile)
