Marsh Supermarkets is renovating their marketing infrastructure, automating their publishing workflows and bringing more production in-house. DesktopMedia has been selected as the solution provider for this incredible project: refreshing technology, automating processes, and upgrading skills.

We’re launching another site, and this time, much smoother having recently brought desktopmedia-training.com online, utilizing the same developers. We can’t say enough about Wordpress. The more we use it, the more we appreciate what’s under the hood. We are moving from an old Mambo site, dm-corp.com, and have used the following tools:

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We’re spending more and more time traveling the midwest, working with clients on their training and consult needs. In the coming months we’ll be marketing to and visiting with new clients throughout these locales! We’re excited to be growing!

This month I had the pleasure of delivering some workshops at the Kiwanis International Convention 2009 in Nashville, TN. One of the workshops, the Digital Divide, drew quite a crowd anxious to discuss this phenomenon playing out at their respective local level, in clubs across the country.

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Whether you call it MRM, or job management or project management, managing the marketing function is no small task and we often encounter “management by spreadsheet” or tasks in outlook or some other free tool that, while better than nothing, leaves a lot to be desired.

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Data: we use data to formulate strategy, we use data to control and measure workflow, we use data to create content, and we use data to measure response. Making sure your data is in good shape, warehoused in industry standard structures, accessible and actionable, should be a common organizational goal. How comfortable are you with integrating your various datapoints with your marketing workflows?

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