DesktopMedia Partners with Roche

DesktopMedia is now partnering with Roche Diagnostics, GPL Division, on their many publishing workflow needs!

DesktopMedia Partners with Roche DesktopMedia Partners with Roche

DesktopMedia partners with Marsh Supermarkets

Marsh Supermarkets is renovating their marketing infrastructure, automating their publishing workflows and bringing more production in-house. DesktopMedia has been selected as the solution provider for this incredible project: refreshing technology, automating processes, and upgrading skills.

DesktopMedia partners with Marsh Supermarkets DesktopMedia partners with Marsh Supermarkets

DesktopMedia Expands into Cincinnati, Louisville & Nashville

We’re spending more and more time traveling the midwest, working with clients on their training and consult needs. In the coming months we’ll be marketing to and visiting with new clients throughout these locales! We’re excited to be growing!

DesktopMedia Expands into Cincinnati, Louisville & Nashville DesktopMedia Expands into Cincinnati, Louisville & Nashville

New Website for DesktopMedia!

DesktopMedia teams up with Wordpress, WooThemes, and BlueHost to bring you our new website! Here you’ll find refreshed stock training outlines: for Adobe CS 5, our accredited skills-based programs, but also new resources including video, slides, client profiles, marketing projects, blog, twitter feed and more!

New Website for DesktopMedia! New Website for DesktopMedia!

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Overview of CS5 Design Premium

Added on 12 April 2010

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Steve Jobs

Steve Jobs


I could not let the announcement today of Mr. Jobs resignation go without comment. Our lives here at DesktopMedia being so intertwined with the platform and products he has innovated that today’s news hit hard and gave me pause for reflection.

DesktopMedia, founded in 1989, was one of the first companies here in Indianapolis to recommend and place Apple computers in early adopters within the creative community including quite a few ad agencies, corporations and commercial printers that are still with us today.

Our depth of knowledge both at the desktop and server level has meant that we have worked with every conceivable product Apple has ever produced. As the long-standing de facto standard in content creation and publishing there isn’t a product or workflow that we touch that doesn’t owe something to Apple Computer.
I founded DesktopMedia the day a Mac SE landed on my desk along with a product called Pagemaker. Today, I carry a MacBook Pro, an iPhone and an iPad and I can’t imagine life without them and for that matter Apple without Steve Jobs.

Having said this, let’s remember it is the product that stands the test of time — the exquisitely engineered product — that rarely fails, plugs and plays, without worry because it all just works and of course, that’s what we, the customers, want — technology that serves us and not the other way around.

I’ve given the platform speech a million times — we’ve reached the point where our computing needs have come down to choosing appliances, with my favorite, a dishwasher analogy as follows: “when you shop for a dishwasher, do you really worry you won’t understand how to operate a Kitchenaid vs. a Kenmore? Or do you shop feature, price and reputation? particularly service? Who wants to be without a dishwasher for any length of time? If you want an appliance that’s easy to use, reliable, consistent, and engineered to last, you’ll choose the superior product and that has always been an Apple computer.”

Yes, I know I’m indulging in sentimentality, but would my career or the careers of those that have worked for DesktopMedia over the years have been as challenging or as passionate working with some box running Vista? Apple products have spawned rich communities of industries including design, development, consulting and technical support. DesktopMedia began as one such company. As Jobs once said, “…you can’t connect the dots looking forward; you can only connect them looking backwards.” And as I trace my dots tonight, I know the path that DesktopMedia has traveled was guided by no less than Mr. Jobs himself.

Cate Indiano
Owner, President
DesktopMedia

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Marketing Resource Management

Marketing Resource Management


If I asked you to tell me how much content you produced in 2010, could you answer me within 30 seconds? If I asked you to give me the utilization rate of your staff for 2010, could you look me in the eye and even hope to find those numbers? Do you manage your staff, vendors & technology by spreadsheet? Are you always missing deadlines and performing over budget? Are your outsourcing costs rising while your headcount is shrinking? Are you making costly mistakes because you have no version control? Are you wasting time on repetitive tasks that could be templated or automated? Continue Reading

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Creating Digital Magazines with InDesign CS5

Creating Digital Magazines with InDesign CS5


Check out the new blog post by Adobe Digital Publishing discussing new publishing technologies that will debut on Adobe Labs later this summer! Main components: InDesign CS5 + Digital Content Bundler + .issue format + Digital Content Viewer! Extend your staffs’ existing skill sets and plan a new publishing strategy by migrating your print to ePub! Amazon announces digital books have just surpassed the sales of traditional books for the first time!

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FCA Annual Conference

FCA Annual Conference


A great big thank you to my hosts, the Fraternity Communications Association, for having me down to New Orleans to present at their annual conference — a great group of dedicated people. Together we explored the Future of Print, Self Service Marketing and the Digital Divide. All presentations can be found at Slideshare.net. We hope you found the presentations useful! We certainly enjoyed your company!

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Adobe Announces CS5

Adobe Announces CS5


Check out Creative Suite 5, announced just today! Tighter integration with Flash, expanded Flash tools, some initial Omniture integration with analytics, a suite of free online services called CS Live, and Business Catalyst a new web content management platform for quickly building business websites. Loads of new features everywhere you look! For a quick overview, visit Adobe TV for the launch of CS5!

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Downstream Process

Downstream Process


I always talk about downstream process when I work with clients on their workflow: from concept to production, in forward motion, paying attention to bottlenecks and reverses in the workflow. But what does that really mean?

If you’ve ever spent any time in lean manufacturing principles you learn faster isn’t necessarily better. In fact, steady wins the race in terms of completed, successful product. Continue Reading

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Dilbert Says It Best

Dilbert Says It Best


Forwarded by a former trainee & friend!

Picture 3

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Training Funding, Indy Incumbent Workers

Training Funding, Indy Incumbent Workers


The Indiana Economic Development Corporation has combined their Tech Fund and SEF grants together to offer funding to Indiana companies and incumbent workers for training. The combined fund will continue under the name SEF, Skills Enhancement Fund. To find out how you can take advantage of DesktopMedia training and SEF funding, contact us today.

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